ABOUT

Amrezy is more than makeup. It is the vision of founder Amra Olević-Reyes brought to life, inspired by over a decade of artistry, community, and passion for beauty. Built on the belief that everyone deserves to feel confident, empowered, and alluring, Amrezy redefines the everyday staple into something timeless, bold, and unforgettable.

Each product is developed with intention and tested with uncompromising standards, designed to deliver rich textures, seamless blends, and radiant finishes that work across all styles and skin tones. From the formulas to the packaging, every detail reflects Amra’s dedication to glamour and her love for beauty.

Amrezy takes inspiration from the golden age of Hollywood and transforms it for the modern world. Whether you’re curating an effortless everyday look or stepping into the spotlight, Amrezy is your invitation to embrace allure, elegance, and radiance in your own way.

Welcome to Amrezy. A modern chapter in timeless beauty.

MISSION STATEMENT

We’re dedicated to infusing a touch of timeless glamour into your everyday life. Inspired by the passion, expertise, and vision of our founder, our mission is to cultivate a more luxe, bold, and empowered world — which is reflected in our expertly-crafted formulas and elevated staples.

OUR PROMISE

We promise to create high-quality, universally loved beauty products that will become a staple in your everyday routine. Over here, we’ll help you embrace your inner glam and uncover your most alluring, radiant self—no matter who you are.

WHAT WE VALUE

Quality:

Our meticulously-tested, expertly-formulated beauty products are designed with high standards and intentionality at the forefront.

Inclusivity:

Everyone deserves to embrace their inner glam — and years of shade-testing and tone-testing have helped us to ensure that our products are universal, versatile, and formulated for all.

Authenticity:

We consider it a huge priority to create an authentic, honest brand that you’ll love forever — and to encourage you to lean into your own authentic beauty.

Energy & Passion:

Inspired by well over a decade of sharing her love for beauty (and life!) online, Amra’s passion and energy shines through every inch of the brand — from the packaging to the formulas to the unboxings and everything in between.